Grown from the ground up. Made to elevate the everyday.
It all started with vegetables.
Before we became a nationwide brand, we were a family with a harvest.
In 1965, local farmers Werner and Hilde List began selling vegetables from their farm, delivering fresh produce around town. That simple act sparked a bigger vision: to create a space where food was not just sold but where freshness was a given and Namibian families could rely on something local, consistent and full of quality.
By 1969, we took full ownership of Model Super Market. From there, we expanded into Swakopmund, Walvis Bay, Tsumeb, growing steadily, becoming part of the daily lives of Namibians. Bringing quality food closer to home.
In 1997, we became Model Pick n Pay and over the next two decades, we grew to 23 stores, employing more than 2,300 Namibians and serving various communities across the country. Yet through every chapter, one truth has remained: our belief that people deserve good food and an experience that turns a quick shop into a memorable joy. Now, almost 60 years later, we return to the name where it all began.
Model.
Proudly Namibian. Here to elevate the everyday.
At Model, we believe that everyday holds something more, from a moment of discovery, a quiet joy, a taste that reminds you what good feels like.
Organic livestock are typically provided with access to pasture and outdoor environments.
Organic livestock are typically provided with access to pasture and outdoor environments.
We’re here for
Food that’s fresh and honest.
Shelves that feel thoughtfully curated and aisles that invite you to explore.
The comfort of knowing the basics are right and the pleasure of finding something better than expected.
Because we believe quality should be felt, in the way you're treated, in the things you take home in how a simple shopping trip can lift your day.
Because we believe quality should be felt - in the way you're treated, in the things you take home, in how a simple shopping trip can lift your day.
Your everyday essentials, handpicked for freshness and quality. Bringing care, consistency and the excitement of new discoveries to your table.
A unique selection for every occasion. From weekend braais to quiet evenings. We offer you a range of choices that elevate every occasion, big or small.
A trusted one-stop service hub that takes the hassle out of life’s admin - from bill payments to money transfers and more - so you can move through your day with ease.
Inspired by the choices you make every day, offering you well-earned rewards and thoughtful perks that add something extra to your shopping experience.
From cart to doorstep, made for your everyday. Delivering freshness, quality essentials and the simple delight of getting what you need, right when you need it, with ease.
Your moment of ease, where the coffee is good, the food is deliciously fresh and there’s a little comfort in the middle of it all.
